Nice to meet you! I'm Hila Fersi, but in the world of art, you’ll know me as Lala Fshasha.
I am a textile and mixed - media artist specializing in creations that intertwine threads, ropes, ribbons, and other materials. Art has always been an inseparable part of me - not just as a means of expression but as a thread connecting generations of creative women in my family.

I don’t know how it was for others, but for me - before I even learned to read, I already knew how to unravel threads. I grew up in a home where fabrics piled up like small mountains and threads trailed across the floor like secret pathways. My mother, a professional seamstress, had the kind of hands that could turn a simple piece of fabric into a masterpiece. My grandmother, who immigrated from Morocco to Israel in the 1950s, was also a major influence in my life. For her, handicraft was a quiet language - each loop she crocheted and every pattern she created was a testament to the roots she carried with her.

My connection to threads is not just material but emotional and cultural. It allows me to trace the past while creating something contemporary and forward-looking.